PR1798a

13th November 2007

Shrek the Third turns green to gold

Shrek the Third, Donkey and Puss in Boots triumphed once again but this time with Three Valleys Water after they received a ‘Gold’ Green Apple Award from David Bellamy at the House of Commons on Friday 9 November 2007.

Three Valleys Water teamed up with Paramount Pictures and seven other water companies in the South East of England (known as ‘Water in the South East), the Environment Agency, Consumer Council for Water, Waterwise and Water UK to promote positive environmental messages to water customers in the South East of England.

Andy Smith, Managing Director, Three Valleys Water said: “We’re delighted to have collectively won this award. By teaming up with Paramount Pictures and the Shrek the Third characters it gave us a unique opportunity to promote a respect and caring attitude towards w ater in a fun way. Shrek, Donkey and Puss in Boots helped us get across the message of ‘reduce, reuse, recycle’ to children and families. It’s important that our future generations learn at an early age how precious water is and why they must do their best not to waste it”

The Shrek the Third waterwise campaign was launched at the same time as the movie and involved direct communications with customers, posters and bookmarks for schools and the chance to win a family holiday in a castle in Ireland which was promoted through the partner websites. The big, green loveable ogre had some simple, Shrek tastic tips like using rainwater from a water butt for the garden, turning off the tap while you’re cleaning your teeth and taking a shorter shower – all can do wonders for the environment.

The 12 organisations promoting the campaign were: Three Valleys Water, Southern Water, South East Water, Mid Kent Water, Portsmouth Water, Sutton & East Surrey Water, Folkestone & Dover Water, Anglian Water, The Environment Agency, Waterwise, Consumer Council for Water and Water UK.

For more information about the water resources in the South East of England log on to www.waterinthesoutheast.com

Becky Martin, Sally Howe and Paula Campbell are presented
the Green Apple Award by David Bellamy

Ends

For further information please contact Public Relations, tel: 01707 277110, fax: 01707 277213, website: www.3valleys.co.uk

Note to Editors:
The Green Apple Awards, organised by The Green Organisation, are now in their 14 th year and attracted more than 500 nominations this year. The Environment and Education has already been awarded three Green Apple awards, including a gold last year for work on water efficient gardening. For further information about the Green Apple Environment Awards log on to www.thegreenorganisation.info

About us
Three Valleys Water has been supplying water to the local community for more than 130 years and is committed to delivering a high quality water service to all its customers . It now provides over 870 million litres of water each day to three million customers, in parts of Bedfordshire, Berkshire, Buckinghamshire, Essex, Hertfordshire, Surrey, the London Boroughs of Harrow and Hillingdon and parts of the London Boroughs of Barnet, Brent, Ealing, and Enfield. The supply area covers a total of 3,700 square kilometres, stretching from Luton and Royston in the north to Guildford in the south, and from Berkhamsted in the west to Dunmow in the east.

Three Valleys Water is the UK’s largest water supply only company and is part of Veolia Water, the world leader in water and wastewater management. If you spot a leak call the Leakspotters hotline on 0800 376 5325 or use our online leakage form